Many consumers have migrated from referencing the print yellow pages to searching the online yellow pages. Case in point: SuperPages.com (Verizon) receives as many as 15 million visits and 9 million unique visitors per month. Like search engines, internet yellow pages (IYP) represent a tremendous source of extremely targeted searches for offline businesses. Currently, only Verizon is offering a Pay-Per-Click model (where you only pay when a user clicks on your ad to visit your web site), but, shortly, all other IYP sites will implement a Pay-Per-Click solution, and the SEM platform will expand its IYP publisher network as they do.
Pay for Performance
Advertisers only pay when consumers click on
their advertising.
High Visibility
Pay-Per-Click ads appear in the highest tier of
advertising, so they will typically be among the
first advertising listings to be seen on each
search results page.
Local/Regional and Nationwide Opportunities
By reserving spots for local advertisers in the
highest tier, local businesses can compete
effectively in the markets they serve.
Regional/Nationwide advertisers can select
Metro, State, and Nationwide options.
